Corporate Social Responsibility (CSR)
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The CSR concept
CSR is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis.
The main function of an enterprise is to create value through producing goods and services that society demands, thereby generating profit for its owners and shareholders as well as welfare for society, particularly through an ongoing process of job creation. However, new social and market pressures are gradually leading to a change in the values and in the horizon of business activity.
There is today a growing perception among enterprises that sustainable business success and shareholder value cannot be achieved solely through maximising short-term profits, but instead through market-oriented yet responsible behaviour. Companies are aware that they can contribute to sustainable development by managing the operations in such a way as to enhance economic growth and increase competitiveness whilst ensuring environmental protection and promoting social responsibility, including consumer interests.
Brief background
SMEs are today facing severe challenges to adopt a more sustainable development approach. Contributions are needed from across all sectors of society including business.
In Europe, a growing number of SMEs are committed to Corporate Social Responsibility (CSR). Businesses are voluntarily going beyond legal obligations in the social and environmental spheres and are using a rapidly growing number of instruments and measures, many introduced at civil society instigation.
In order to promote effective CSR, a number of European governments are pursuing public policies such as company reporting obligations or disclosure requirements for investment funds. The European Union, too, is presently considering a common CSR strategy: CSR public policies may help shape globalisation in a positive way by promoting good company practices that complement public efforts for sustainable development, states the European Commission in their Communication concerning Corporate Social Responsibility in Europe: There is a role for Community action to facilitate convergence in the instruments used in the light of the need to ensure a proper functioning of the internal market and the preservation of a level playing fields.
Awarentainment, Awareness and Entertainment - is a the combination action of information and entertainment for CSR awareness purposes - is a set of web and competition games for
explaining to and disseminating among SMEs the Corporate Social Responsibility principles and business best practices.
The web-users can practice and learn enjoying and gaming in a set of different web-games and amusing contents - as solution to have difficulty focusing on a task for extended periods of time of study and/or work.

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